Local Roots History

Local Roots is an all-inclusive musician resource for artists in the Pacific Northwest. It was founded in 2013 by local musician and entrepreneur Robert Richter and began as a weekly Sunday night radio program showcasing NW Music on KMUZ-FM in Salem.


Founder Robert Richter and Creative Director Ronnie Carrier work closely with the music and media community to offer the best resources for independent artists of the Pacific Northwest. Local Roots offers a number of programs promoting local music including consulting and promotional services, a live showcase series on Capital Community Media in Salem, songwriting contests, NW music compilations, several McMenamin's residencies around the Portland area, and an annual music festival. 

The Local Roots Radio Show, produced and hosted by Robert Richter and Ronnie Carrier, is now a syndicated broadcast that showcases music from all over the Pacific Northwest. Over the years, Local Roots has showcased music and performances from stellar musicians like The Get Ahead, Anna Tivel, Liam St. John, Haley Johnsen, and Kristen Grainger & True North. 

Who Runs the Show?

Portland native Robert Richter originated the Local Roots radio show on KMUZ-FM in 2013 to actively promote music from artists around the Pacific NW.  A musician and songwriter for more than 20 years he continues to write, record and perform with his own music projects.  “I was listening to so many talented musicians in the NW I really wanted to start the radio program to give people the opportunity to hear the amazing talent we have in our local area.”


Richter’s experience in radio started at the age of 14 as an announcer at KBPS in Portland.  He also worked at OPB while attending Oregon State University in Corvallis.  Later he worked as a newspaper reporter at The Oregonian and as well owned a successful staffing company in Portland. Several years ago he published a book on small business based on his experiences with his company. 


“I believe it is important to support musicians in our local community and as well to be inclusive.  I hope you too will support local music!” 

Ronnie Carrier is a singer songwriter based in Portland Oregon, who's worked with Local Roots since 2017. She started as a featured performer at the Local Roots Live Series. Soon after her first appearance on the show, Ronnie became a regular helper behind the scenes, running the door, checking in musicians, and eventually hosting the show in Robert's absence. 

Since then Ronnie has nestled into a more prominent role as Creative Director, taking a leadership role alongside Robert Richter in producing the radio show, organizing live music festivals and showcases, and overseeing all things social media.

Aside from her role in Local Roots, Ronnie is an established songwriter who has performed up and down the west coast and regularly receives radio airplay. She has released two full length albums, an EP, and a handful of singles. Her background in music is rooted in choral music, with 15 years experience performing in nationally award winning choirs.


With a BA in English Literature and a 10 year stint as a bookseller, Ronnie is a voracious reader and has more books on her shelves than records.

"What I love about our music scene is that I can stop by any local venue on virtually any night and see incredible talent. We are lucky to have such incredible music in our neighborhood and I'm proud to champion these artists."

"From booking shows to marketing to promotion, the staff at Local Roots aim to be a resource for musicians — it doesn't matter if they're seasoned or just getting started." Statesman Journal 2/21/20

"Through the efforts of Local Roots Music Northwest, musicians come to understand that music a business, and that they are entering into a partnership with the venue in which they are performing."

Mock Crest Tavarn Blog 2/25/20

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