Local Roots History

Local Roots is an all-inclusive musician resource for artists in the Pacific Northwest. It was founded in 2013 by local musician and entrepreneur Robert Richter and began as a weekly Sunday night radio program showcasing NW Music on KMUZ-FM in Salem.


Founder Robert Richter and Creative Director Ronnie Carrier work closely with the music and media community to offer the best resources for independent artists of the Pacific Northwest. Local Roots offers a number of programs promoting local music including consulting and promotional services, a live showcase series on Capital Community Media in Salem, songwriting contests, NW music compilations, several McMenamin's residencies around the Portland area, and an annual music festival. 

The Local Roots Radio Show, produced and hosted by Robert Richter and Ronnie Carrier, is now a syndicated broadcast that showcases music from all over the Pacific Northwest. Over the years, Local Roots has showcased music and performances from stellar musicians like The Get Ahead, Anna Tivel, Liam St. John, Haley Johnsen, and Kristen Grainger & True North. 

"From booking shows to marketing to promotion, the staff at Local Roots aim to be a resource for musicians — it doesn't matter if they're seasoned or just getting started." Statesman Journal 2/21/20

"Through the efforts of Local Roots Music Northwest, musicians come to understand that music a business, and that they are entering into a partnership with the venue in which they are performing."

Mock Crest Tavarn Blog 2/25/20